SMART SESSIONS by AALTRA
IoT Business Models:
Turning connectivity into revenue.
16/09
Your connected device is live. Now what?
You built a connected product.
The firmware runs.
The data flows.
The dashboard looks great.
But how do you make money from it?
Most R&D teams can answer "What does it do?"
They struggle to answer "who pays, how much, and why would they keep paying?"
Connectivity creates potential.
A business model turns that potential into revenue.
This Smart Session is about that gap and how to close it.
Register for free!
industry leaders
Programme
18:00 Reception / Welcome / Walking dinner
18:30 Intro - From connected device to revenue machine
18:50 10 types of business model innovation in an IoT context
Prof. Martin Butler (Vlerick Business school) will guide us through "Ten Types of Innovation" in an IoT context.
19:15 The 3 levels of IoT monetisation
Level 1: Selling the device
Level 2: Selling a service
Level 3: Selling the outcome
We'll show real-world examples.
What these models share: IoT connectivity is the prerequisite.
UX is what makes customers trust them.
20:00 Interactive Q&A Session
Get your specific questions answered by our IoT and security experts.
20:30 Closing Remarks & Networking
Practical info
- All sessions will be held in English.
- Wednesday September 16th
Aaltra office - Ghent - start at 18h00
- participation fee: free, registration mandatory, limited to 25 participants
- No-shows without 48-hour advance notice will be invoiced €50 and donated to a good cause.
Registration is closed.
Registration for this event is now closed.
We have reached full capacity and are no longer able to accept new registrations.
Thank you for your interest.
Why attend?
Since 2007, Aaltra has specialised in IoT solutions with a strong focus on intuitive user experience. We understand both the technical challenges and the commercial realities of connected product development, because we've lived both sides of it.
- See past the technology hype.
60% of OEMs today monetise their connected solutions. That share is expected to grow to 66% within two years, but many are still leaving money on the table by not monetising their data at all. - See the cost sheet the pitch decks skip.
55% of OEMs admit they routinely underestimate after-sales support costs when signing a connected-product deal. We'll show the six real cost lines and the one that isn't in the build budget at all. - Understand the revenue models, not just the two you know.
There is a full spectrum of IoT Business models. The most sophisticated models all require IoT connectivity. This session maps the landscape clearly. - Walk away with a sharper question for your next strategy meeting.
Not "should we connect our device?" but "what model makes our customers want to stay connected and pay for it?" - Connect with others navigating the same transition.
Network with R&D managers, product leads, and startup founders who are working through the exact same questions about pricing, packaging, and proving value.
SMART SESSIONS by AALTRA