SMART SESSIONS by AALTRA
IoT Business Models:
Turning connectivity in revenue.
16/09
Your connected device is live. Now what?
You built a connected product.
The firmware runs.
The data flows.
The dashboard looks great.
But how do you make money from it?
Most R&D teams can answer "What does it do?"
They struggle to answer "who pays, how much, and why would they keep paying?"
Connectivity creates potential.
A business model turns that potential into revenue.
This Smart Session is about that gap and how to close it.
Register for free!
industry leaders
Programme
18:00 Reception / Welcome / Walking dinner
18:30 Intro - From connected device to revenue machine
18:50 10 types of business model innovation in an IoT context
Prof. Martin Butler (Vlerick Business school) will guide us through "Ten Types of Innovation" in an IoT context.
19:15 The 3 levels of IoT monetisation
Level 1: Selling the device
Level 2: Selling a service
Level 3: Selling the outcome
We'll show real-world examples.
What these models share: IoT connectivity is the prerequisite.
UX is what makes customers trust them.
20:00 Interactive Q&A Session
Get your specific questions answered by our IoT and security experts.
20:30 Closing Remarks & Networking
Practical info
- All sessions will be held in English.
- Wednesday September 16th
Aaltra office - Ghent - start at 18h00
- participation fee: free, registration mandatory, limited to 25 participants
- No-shows without 48-hour advance notice will be invoiced €50 and donated to a good cause.
Free registration!
Why attend?
Since 2007, Aaltra has specialised in IoT solutions with a strong focus on intuitive user experience. We understand both the technical challenges and the commercial realities of connected product development, because we've lived both sides of it.
- See past the technology hype.
60% of OEMs today monetise their connected solutions. That share is expected to grow to 66% within two years, but many are still leaving money on the table by not monetising their data at all. - See the cost sheet the pitch decks skip.
55% of OEMs admit they routinely underestimate after-sales support costs when signing a connected-product deal. We'll show the six real cost lines and the one that isn't in the build budget at all. - Understand the revenue models, not just the two you know.
There is a full spectrum of IoT Business models. The most sophisticated models all require IoT connectivity. This session maps the landscape clearly. - Walk away with a sharper question for your next strategy meeting.
Not "should we connect our device?" but "what model makes our customers want to stay connected and pay for it?" - Connect with others navigating the same transition.
Network with R&D managers, product leads, and startup founders who are working through the exact same questions about pricing, packaging, and proving value.
