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Physical AI is more than robots: ‘Smart devices don’t really exist yet’
Trends spoke to Pieter about why the smart devices we already own aren’t smart at all, and what has to change in the hardware first.
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More about aaltra
Get to know us in a nutshell
Aaltra starts from a business case. If there isn’t one, the project isn’t worth doing, and we will say so. From there the work is practical: find out what people actually need from a connected product, then design and build the app, the display or the platform that delivers it.
Some clients come to us to bring something new to market. Others already have a product in the field and something isn’t landing: adoption stays flat, the data sits in a dashboard nobody acts on, or the installers keep calling. Design and engineering sit in the same team from day one, which is why those two conversations don’t need two suppliers.
In the end it is about the people using the thing, whether that is a consumer, an installer or a technician in the field. Aaltra has been building software for connected products since 2007, from Melle near Ghent, for manufacturers and machine builders across Europe.
Founded in Melle, Belgium. Focused on bridging digital and physical products from the start.
Hardware communication, UX/UI Design, Custom Software Development, IoT Platform integration & Product Strategy
A growing, focused team of product strategists, engineers, designers, and developers.
Completed dozens of projects across energy, smart home, industry and new mobility where user experience is key.
Want to learn more about our services?
Get in touch with Pieter.
