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What we know, and where we share it.

In real life, on the page, or in the press.

Latest article

The Business Model Canvas for connected products

Perspective
16.09.2026

The nine blocks you know, with what connected products typically put in each one. Fill it in for your own product and see where the model is thin before it ships.

Read the article
The Business Model Canvas: nine tinted blocks, from Key Partners to Revenue Streams

Meet us

All events

Smart Session
16.09.2026 · Aaltra office, Ghent
IoT Business Models: turning connectivity into revenue
Conference
23.09.2026 · Future Product Days, Copenhagen · Pieter-Paulus is speaking
Connecting hardware to apps: easy… until it isn’t
Trade fair
08.10.2026 · Kortrijk Xpo
ABISS 2026

Worth a read

All articles

An installer holding a phone showing a heat pump’s installation details, warranty and troubleshooting tools
Perspective
09.06.2026
Your connected product is already smarter than you think
A technician in an AR headset working at an electrical control cabinet
Perspective
22.07.2025
The future of technical support is remote
A developer at their desk, code open on the screen
Engineering
28.11.2024
Flutter project structuring: a tech lead’s guide

In the press

All news

Trends
·
19.06.2026
·
Dutch
Physical AI is more than robots: ‘Smart devices don’t really exist yet’
Techzine
·
01.06.2026
·
Dutch
From 10 minutes to 30 seconds: Aaltra makes IoT applications usable
Business AM
·
07.05.2026
·
Dutch
Exclusive interview with Aaltra CEO Pieter-Paulus Vertongen: ‘we need to be able to use the intelligence of AI without tech giants in America knowing everything about us’
Het Laatste Nieuws
·
03.03.2026
·
Dutch
Will AI soon decide when the lights go on at home? Aaltra in Melle connects artificial intelligence to smart devices

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